Our advertisers support the publishing costs associated with the
Towline, the Annual (BYC's yearly Handbook) and this Web page. Costs
include, paper, printing
services, postage and digital access. Many of the advertisers are club
members.
The present advertsing related duties of the Publicity Chair
include
Soliciting and accepting suitable advertisements for the Towline,
the
Annual (BYC's yearly Handbook)
and the Website in collaboration with their respective editors.
Informing the Treasurer of all arrangements made with Advertisers
for
billing purposes.
Informing the Executive Committee of – and if necessary get
permission
for – all major changes in publicity plans, strategies and
implementation.
The following guidelines
are based on consultation with a number of individuals, including
the past and present Towline editors, and the "BYC Publicity and
Advertising Turn-over Report" of May 2003, signed by Charles E.
Billings.
The Publicity Chair shall solicit and accept commercial and
non-profit advertisements for the Club’s three media: the Towline, the
Annual and the Web site. The purpose of publishing advertisements in
BYC's three media is towfold:
to off-set the cost of these media; and
to provide information (contained in the ads) to BYC members
In the absence of any other existing guidelines for the nature of
advertisements in these three advertising media, the following criteria
shall be followed:
All advertisements should be in good taste and free of offending
graphics and text.
Marine-related advertisements are preferred.
Members of BYC are encouraged to advertise in the BYC outlets and to
identify their membership in the ad. ["BYC Member" (with or without
name)]
Advertisers will be advised that BYC will not exclude competitors
from advertising in BYC's publications.
Advertisements on Web pages should have sizes and formats similar to
the size used in the present Towline and the Annual. The Website's
regular advertisement size shall be the approximate size of a business
card. Web ads shall be posted on pages (selected by the advertiser)
other than the (public) Home Page. However, all advertisers will be
listed unobtrusively on the bottom of the Home page and linked to their
ads on the selected BYC pages and from there to their own Web pages (if
any).
The regular advertising "package" shall include all three
advertising media, i.e. 12 issues of the Towline, 1 issue of the
Annual
(BYC's yearly Handbook)
and 12 months of the BYC Web site. Given that the Web site is a
continuously changing medium, the location of an ad may have to change
during these 12 months. The advertiser will be notified by Email of any
major change. Any change in the Web ad initiated by the advertiser will
be charged a minimum of $5.--.
Pricing and Billing of Advertsements
The costs of this package shall be $135 per year. This price has
the
following components:
12 Issues of the Towline
$100.--
1 issue of the Annual
$ 25.--
1 ad on two different
pages of the Website
(to be selected by
advertiser)
$ 25.--
Sum
$150.--
10% package discount
15.--
Package Price
$135.--
The advertising chair shall be given the authority to deviate from
this pricing structure [without deviating from its "spirit"] in order
to respond to the desirability of
allowing a small business to commit to less than a full year
different or larger sizes of advertisements
having more than one ad in the Annual or more than two on the Web
site.
placing the ad only in one or two of the three media (if one of
the
media is not suitable for the advertiser’s purposes).
reducing or waving the advertising fees in recognition of an
advertiser's services to BYC (e.g. Kitsap Credit Union)
Advertsing charges should be reconsidered once a year. New prices
will go into effect with the next renewal of an adveriser's contract.
the expiration date of an ad in the Towline and on the Web site
should be inserted into the ad in small print (8-05).
Advertisers shall be contacted at least a month in advance and asked
for renewal and possible change in content.
The advertising chair shall notify the BYC Treasurer of any
transactions which require billing or changes in billing.
Addendum: [22 March 2005]
Unless other arrangments have been made, payment of $135 should be
made by the sponsor/advertiser after the first issue of the Towline has
been received. Payment should be made to:
Bremerton Yacht Club
2700 Yacht Haven Way N.W.,
Bremerton, Washington 98312
(bremertonyc@comcast.net)
